Overview and Context

After years of creating and monetizing iconic sports and entertainment properties for major media companies (CBS Sports, NBA, NASCAR), a group of senior executives is building one of their own— a Modern Boxing League designed for today’s audience and media landscape.

Company Overview

Building on this vision, Fighters First Boxing League (“Fighters First”) unites historic boxing gyms with modern media to create a path for emerging professionals to enter and thrive in professional boxing. Through a league of legacy gyms, Fighters First develops young athletes, produces authentic storytelling content, and delivers live events that reignite boxing’s community roots while monetizing through media, sponsorship, and franchise growth.

Market Opportunity

The U.S. sports and entertainment market tops $80B, with combat sports growing fast at roughly $3–4B. Yet boxing is still fragmented—no scalable IP or consistent fan platform. Fighters First steps in at the first-pro stage, creating value through live events, social-ready content, and sponsorship.

The Solution

Authentic Gym Partnerships — Rooted in iconic gyms in major cities like New York, Philadelphia, Miami, and Los Angeles.
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League Structure — A gym sports league model delivering regular fights, athlete development, and fan loyalty.

Modern Media Strategy — Original digital content and live events designed for viral, social-ready engagement.

Flywheel Growth Model — Storytelling → Viewership → Sponsorship → Revenue → Athlete Development → Repeat.